Axel is committed to its customer’s success. An important part of this success is based on education and on effectively communicating the benefits and advantages of specific grease formulations to end clients.
Axel develops customer-specific educational, promotional and sales tools that very effectively highlight the superior performance, durability and ROI of the customer’s grease.
These customer branded tools help our customers clearly differentiate themselves from the competition.
Examples of these value added services include:
- Development of client specific marketing & sales tools (brochures, flyers, hand outs)
- Sales training seminars in the field and in-house
- Case study presentation and ROI analyses
- Graphical Illustrations and animations to clearly show grease benefits
- Mobile sales presentations for iPad including animations, video, interactive images, picture galleries and other.
Axel develops highly engaging and effective mobile sales presentations that customer reps love to give and customer prospects enjoy hearing.AXEL Americas in the news: See the Video